Your Flyte Attendants
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I have a true understanding of all aspects of managing and running a company – I started a business in the printing industry, grew it by developing and launching a web2print software product, and marketed it for worldwide distribution.
It wasn’t easy. I learned the importance of developing strong partnerships, to have a realistic business strategy and an original, highly creative marketing plan that will blow the competition away, increase sales and grow profit.
I’ve worked alone as a sole shareholder and more recently reported at board level with direct accountability to investors for P&L as well as the overall strategy of the company.
A below-the-line marketing girl at heart, I’ve been learning, creating and supporting big brands and start-ups alike with marketing, technology and research challenges for more than 15 years. I’ve had the pleasure of doing this in some of our industry’s most talented – and in places like the USA, Canada, Russia, and Europe.
Smart marketers stalk emerging media, understand market trends and study the evolution of consumer behaviour in order to deliver solutions that work. Understanding these three things combined with a business’ core objectives is where magic starts.
I’ve served over 25 years in the Data Industry, finessing the art of making data juicy and interesting! Roles have included GM at Experian Business Marketing, Commercial Director of Equifax and Marketing Director of Dun and Bradstreet.
I have a strong background in sales, marketing, strategic planning and execution. I can show you the importance of data and how it can be utilised to ensure the successful management of customer marketing.
I built and grew a traditional litho business into a complete marketing solutions provider and have worked with many blue chip clients. The business was always at the forefront of technology and was an early adopter of Web 2 Print and Cross Media Marketing Solutions.
I am a strong advocator of business planning to deliver profitable growth. Having successfully sold the business I am passionate about others, be it individuals or businesses reaching their full potential.
Passionate about sport and still competing on the international stage!
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